Have you picked up a product in a store or clicked on a product on social media just because it caught your eye? You might not even know what it is or have any use for it, but the packaging just looks attractive?
Regardless of the kind of industry you are in, having the right packaging can have a significant impact on your bottom line.
But how do you create packaging that grabs attention and makes people want to buy your product? To give you an idea, here are some tips that can help you create eye-catching product packaging.
1. Know Your Audience
Before you start thinking about ideas for your packaging, you need to know the customers you are designing for. Try to understand what would be appealing to your target customer.
Is your target audience young or old? What is their gender? What are their interests? Understanding your audience can help you make the right design choices.
Imagine you are designing packaging for a new line of organic snacks. If your target audience is health-conscious millennials, you might choose earthy tones, clean lines, and simple graphics.
On the other hand, if your audience is parents buying snacks for their kids, you might want to go for colorful, fun packaging with characters or playful images. After all, kids are automatically going to grab your product if they like it and scream till their parents buy it for them.
2. Use Color Wisely
The color is one of the first things people notice about packaging. Different colors can evoke different emotions and create a connection with your audience.
Think about the feelings you want your product to evoke. Warm colors like red and yellow can create a sense of excitement and energy, while cool colors like blue and green can be calming and trustworthy.
If you are using your packaging devices to create packaging for a high-end beauty product that your business is selling, for instance, you might choose elegant colors like black, deep purple, or white to convey luxury. For a fun, energetic product like a sports drink, you might use bright, vibrant colors.
3. Tell a Story
Another thing people love is a good story. Depending on the type of your products, you should try to create a story to have a deeper connection with your customers.
This doesn’t mean you need a whole paragraph of text on your box, but think about how you can convey a story through images, graphics, and small pieces of text.
If you are selling handmade soaps, for instance, your packaging could include a brief story about where the ingredients are sourced and how the soap is made. You can use pictures of the natural ingredients or the place where they are harvested.
Having a good story not only makes your product more interesting, but it also builds a connection with your customers.
4. Be Eco-Friendly
These days, more people are environmentally conscious than ever. That is why businesses that are using sustainable materials and eco-friendly designs are getting a bigger market share. And, you should consider doing the same.
Look for recyclable or biodegradable packaging materials. You can also think about ways to reduce excess packaging. For instance, if you are using plastic, try to switch to a biodegradable option. If you are using paper or cardboard, try to get it from a sustainable source.
